How Much to Charge for a Zoom Yoga Class (Maximize Profits)

The pandemic changed the dynamic of commercial yoga classes in a very short time, forcing yoga teachers and studios to find a way to continue delivering lessons.

For a while, online classes became a default, with Zoom being a popular platform for delivering these classes.

Even once things started returning to normal, many yoga teachers recognized the advantages of working remotely.

So, if you’re looking to take advantage of online classes for your practice, below we look at how much to charge for a zoom yoga class, the different pricing models, and tips for maximizing profits.

Related: Teaching Yoga Online: Pros and Cons

How Much to Charge for a Zoom Yoga Class

One of the caveats of teaching via Zoom or another digital platform is the pricing. The pricing structures of studio classes no longer apply.

So, how much should you charge for a Zoom class?

Let’s first look at the most important factors when trying to maximize profits while staying competitive.

Factors That Impact Zoom Yoga Class prices

  • Experience: If you’re new to teaching yoga, it might be a good idea to keep your prices affordable to attract clients. The more experienced you are, the more you can justify a higher price.
  • Class length: There is no argument that a 45-minute class should cost less than a 90-minute class. If you’re offering a variety of classes, make sure to keep the prices consistent in accordance with their length.
  • Primary audience: Figure out what kind of students you want to attract. This will help you price your classes and work out the marketing strategy. For example, if your goal is to teach private lessons, the cost must be higher to account for the tailored service you provide. You can earn a similar amount of money by charging less in a group class full of students. If you want to provide a more accessible yoga class, you might even opt for a pay-as-you-feel structure.
  • Deals and packages: Another thing to consider in your pricing structure are special offers and bulk discounts. Many teachers and studios charge a higher fee for individual classes to encourage their students to purchase a membership. We cover the various pricing models in detail in the next section.
  • Location: Your customer base will likely be based in the same location as your business. This should give you a good idea of the pricing structure based on your area’s cost of living and wages. You can also research the prices of other teachers based in your general vicinity and use them for reference.
  • Expenses: Don’t forget to account for any outgoings of your yoga business. This may include software costs, internet bills, equipment maintenance, music licensing, etc.

Pricing Models for Online Yoga Classes

When deciding how much to charge for a Zoom yoga class, coming up with a pricing model (or models) that works for you and your clients is extremely important.

  1. Pay-per-class: This pricing model charges students a flat rate for each Zoom class they attend. This can be a good option for students who want to try a class online before committing to a package or membership.
  2. Class packages: This pricing model offers a set number of Zoom classes for a discounted rate. For example, a package of 10 classes may cost less than paying for each class individually. This can be a good option for students who plan to attend multiple Zoom classes per week.
  3. Monthly memberships: This pricing model charges students a recurring fee, usually monthly, for access to an unlimited number of live Zoom classes and/or an online library of classes.
  4. Private sessions: This pricing model charges students a higher rate for one-on-one or small group sessions with the teacher. This can be a good option for students who want more personalized online instruction or teachers who want to offer a higher-end service.
  5. Donation-based: This pricing model lets students pay what they can or what they feel the class is worth. This can be a good option for yoga teachers who want to make their practice accessible to a wider range of people or for students who cannot afford regular online classes.

Examples of Real-Life Online Yoga Class Prices

Let’s now look at what a few online yoga businesses charge for their classes. The idea here isn’t to mimic what others are doing but to keep their prices in mind when deciding how much you want to charge for your classes to stay competitive.

  • A membership to Glo gives you unlimited access to their classes is $24 per month.
  • Be Love Yoga Studio in Tulsa offers live Zoom classes at various times throughout the day for $59 per month.
  • Private online classes for 1-3 people on Yoga Beyond The Studio are $99 per class.
  • A subscription-based service such as YogaDownload can charge around $15-$20 per month for access to a library of recorded classes.

*Please note that these are just examples, and the prices may vary depending on the teacher or platform.

As you can see, prices vary wildly. So, it’s important to find what works for you.

Just remember, this can be a trial and error process to find what options work best. Try out several of the pricing models above at different price points to see what resonates with your clients. Using that information, you’ll be able to dial in a price point that will work for everybody.

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